Future is Here !

The small screen has been beaming the same mindless 'dramas' with more or less same content and themes, into our living rooms without realizing that it has got variety of audience with different tastes to cater to. These days, we often hear people complaining about various TV Channels churning out the same old saas bahu serials, scripted and emotionally challenging reality shows, with several repeats through the day, that really bug them off.

India is a democratic country of course, but only in a way. The word ‘Democratic’ seems to get blurred when we see the Cable Channel Industry, which is under strict direct control of the government & big Cable Channel companies and could be relied upon never to stray from the party line, tries to control what we should watch. In different part of world, there are other regimes too that exercise more subtle power to ensure media orthodoxy. The leaders of Cable Channel are often politically compatible with the power elite. The result is usually success in keeping the general public unaware of the regimes’ excesses. There has been an alarming ownership of mainstream commercial media, with a small handful of multinational media conglomerates dominating all sectors of the entertainment industry. Ron Beghetto, an education psychologist has well said, "It's not that creativity can necessarily disappear, But it can be suppressed in particular contexts."

But to invade all, a new creative culture has arisen as our ties to older forms of social community are breaking down. New forms of community are emerging, defined as voluntary creative lots, who harness their expertise through mutual production and reciprocal exchange of knowledge towards shared goals and objectives. Peer-to-peer broadband technologies have been developed that challenge the old systems of distribution and ownership. “Pipecast Colab” is one of it’s own kind. It reflects the synchronicity with the notion ‘No one knows everything, everyone knows something, all knowledge resides in humanity’. It represents a reconfiguration of media power and a reshaping of media aesthetics and economics.

Creativity is innate, it needs to be nurtured. Politically jammed media will now need to understand how the former dominated consumers with creative knowledge may exert their emerging power through new collaborations with media producers. There's evidence to suggest that, worldwide, youngsters are very creative, particularly with their use of digital media. “Pipecast” wants to make sure that such creative people with collaboration stay on the air, generating their own content and delivering their own message, exploiting the media for their own purpose, resulting in a new vision of mass media.

by Sonam Dave

Are you a Creator or related to creative field ? Have not sign-up for PipeCast Colab. Please sign-up at PipeCast Colab here http://pipecast.in/colab - Collaboration Platform for Video Creators

Team PipeCast